Spotify Reserved offers advance concert tickets to the most dedicated fans

Today Spotify is launching a new feature called Reserved in the US. This basically means Spotify is holding two concert tickets for an artist's most dedicated fans, and will offer them the chance to grab said tickets before the general sale goes live. The company isn't saying exactly how it determines who to offer these tickets to, as it doesn't want to encourage strategic engagement. But it did say that eligibility is based "on a wide range of signals like streams, saves, and shares, as well as location". The location factor matters because it wants these tickets to only reach fans who...



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